GULFCO Signs Exclusive Distribution Agreement with Arnest to Launch Deonica and SOWELL Brands in the UAE
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Gulf Trading & Refrigerating Co. LLC (GULFCO) has entered into an exclusive distribution agreement with Arnest, a leader in global aerosol manufacturing, to introduce two of its renowned personal care brands Deonica and SOWELL to consumers across the UAE. This strategic agreement enhances and further strengthens GULFCO’s product offerings in the personal care category and aligns with its commitment to delivering high-quality, innovative products to the UAE market.
Arnest, a top-three global aerosol manufacturer with a turnover of over USD1.7 billion and presence spanning 15 production sites and 27 brands in 16 countries, is celebrated for its legacy of quality and innovation, marking 50 years in the industry.
Under this agreement, GULFCO will bring Arnest’s flagship brands to the UAE market:
- Deonica: Offering a range of antiperspirants for men, women, and teens, Deonica also features a vegan line catering to eco-conscious consumers. With additional products in shaving care, Deonica provides a complete, high-quality personal care solution.
- SOWELL: Known for its hair care range, SOWELL includes products such as hairspray, hair foam, and dry shampoo, designed to meet varied styling needs and help consumers achieve their desired looks effortlessly.
These brands will be available across all retail channels in the UAE, ensuring consumers have easy access to premium personal care products.
Commenting on the agreement, Mr. Mohamed Sabry said, “We are proud to be the exclusive distributor of Arnest in the UAE. This collaboration strengthens GULFCO’s position in the personal care market and supports our goal of offering quality products that resonate with consumers’ evolving needs.”
The agreement underscores GULFCO’s dedication to expanding its portfolio and meeting the dynamic demands of the UAE market with trusted, innovative brands.
