Juma Al Majid Co. LLC – Tyres & Batteries Unveils the Revolutionary Yokohama GEOLANDAR-A/T4 at the 43rd Gulf News Fun Drive

Juma Al Majid Co. LLC – Tyres & Batteries, the exclusive distributor of Yokohama tyres in the UAE, proudly launched the new Yokohama GEOLANDAR A/T4 at the 43rd Gulf News Overnighter Fun Drive – The Tilal Sweihan Experience – that took place earlier this month. As the most advanced All-Terrain tyre in the world, the GEOLANDAR A/T4 is engineered to redefine off-road performance, offering superior durability, traction, and comfort across all terrains.

Set to make its way into the UAE replacement market in phases throughout 2025, the GEOLANDAR A/T4 will be available in a wide range of sizes, including new dimensions catering to the modified car segment. This exciting launch reinforces Yokohama’s commitment to innovation in the off-road tyre market, ensuring drivers can tackle the UAE’s toughest desert landscapes with confidence.

The Gulf News Fun Drive, known as the premier off-roading event in the UAE, provided the perfect stage for the launch of the GEOLANDAR A/T4. As the Official Tyre Sponsor, Juma Al Majid Co. LLC – Tyres & Batteries/Yokohama showcased the new all-terrain range to an engaged audience of off-road enthusiasts, adventure seekers, and performance-driven drivers.

With 750 vehicles participating in challenges ranging from family-friendly drives to extreme desert endurance routes, the event highlighted the capabilities of high-performance tyres in real-world conditions. The Yokohama became a hub of excitement, drawing hundreds of interested drivers eager to learn about the new GEOLANDAR A/T4 and experience its cutting-edge features firsthand.
Speaking about the launch, Vikas Anand, General Manager of Juma Al Majid Co. LLC – Tyres & Batteries, stated: “The GEOLANDAR A/T4 is a breakthrough in all-terrain tyre technology, and the Gulf News Fun Drive was the perfect event to introduce it to the UAE’s passionate off-road community. This tyre is designed to push the limits of performance, providing drivers with superior grip, durability, and reliability on the most challenging terrains. We look forward to its phased rollout and to equipping off-road enthusiasts with the best-in-class tyres for their adventures.”

With the off-road culture in the UAE growing stronger rapidly, Juma Al Majid Co. LLC – Tyres & Batteries remains at the forefront of innovation, delivering tyre solutions that empower drivers to conquer any terrain with confidence.