Juma Al Majid Co. (Watches) Launches www.bettertimes.ae – the Group’s First E-Commerce Platform

Juma Al Majid Co. – Watches is proud to announce the launch of www.bettertimes.ae, the Group’s first-ever e-commerce platform. This significant milestone underscores the Group’s commitment to embracing digital innovation and enhancing customer experience in the modern retail landscape.

www.bettertimes.ae is designed to offer customers a seamless, vibrant, and user-friendly online shopping experience. The platform initially features a curated selection of Citizen watches, with plans to potentially expand into a multi-brand offering in the near future. The launch of this platform marks a pivotal moment in the Group’s history, setting a new standard for online retail within the region.

Mr. Walid Amin, General Manager of Juma Al Majid Co. – Watches, commented on this achievement, stating, “The launch of www.bettertimes.ae represents a bold step into the digital future for our company and the Juma Al Majid Holding Group as a whole. This platform is not just an online store; it reflects our commitment to innovation, quality, and exceptional customer service. We are excited to bring this new shopping experience to our customers and look forward to expanding our digital footprint in the years to come.”

The successful launch of www.bettertimes.ae would not have been possible without the collaborative efforts and unwavering support from various teams within the Group. We extend our deepest gratitude to Group Strategy/Marketing, Group IT, Group Finance, and Group Legal Divisions for their crucial contributions to this project. Their expertise, dedication, and teamwork have been instrumental in bringing this vision to life.

As www.bettertimes.ae continues to evolve, we are committed to further enhancing the platform’s features and expanding our product offerings. In collaboration with Group Marketing, the next phases of our digital strategy include intensive Search Engine Optimization (SEO) initiatives and social media integration to drive traffic, boost visibility, and engage with a broader audience.

We invite everyone – customers as well as Group staff, to explore www.bettertimes.ae and experience firsthand the exciting new direction our company is taking in the world of digital retail.